A great quote that sums up the art of User-Centered Writing:
“Bad writers worry about whether the reader will understand them. Good ones are more concerned about how well they understand the reader.”
A great quote that sums up the art of User-Centered Writing:
“Bad writers worry about whether the reader will understand them. Good ones are more concerned about how well they understand the reader.”
Finally we’ve managed to get our new site out the door. Please do drop by and take a look. In case you’re wondering, Flow interactive is a London-based User Experience consultancy. I’m a consultant there. We’re hiring.
By the way, my posts from this site (90percentofeverything.com) will also be appearing over on the flow blog.

This should be the mantra for user experience designers everywhere.
Image stolen unashamedly from Jonny Baker’s Photostream. The concept came up in a chat with Simon Johnson today over lunch.