A great quote that sums up the art of User-Centered Writing:
“Bad writers worry about whether the reader will understand them. Good ones are more concerned about how well they understand the reader.”
Archive for August, 2007
Finally we’ve managed to get our new site out the door. Please do drop by and take a look. In case you’re wondering, Flow interactive is a London-based User Experience consultancy. I’m a consultant there. We’re hiring.
By the way, my posts from this site (90percentofeverything.com) will also be appearing over on the flow blog.
Recent comments
- scott buck: right on, david travis, right on!
- Phil: Absolutely brilliant. What a legend.
- Juan Leal: This one is somehow similar to the one you mentioned in your post about airlines: Ryanair hides the option...
- Martyn Reding: Two comments 1. Yes David Ogilvy is a legend and i strongly recommend his book ‘On...
- David Travis: Change ‘direct response’ to ‘usability’ and replace advertising agencies with...
About the Author
I'm Harry Brignull, User Experience Lead at Madgex in Brighton. My work involves building experiences by blending User Research, Interaction Design and process consultancy. In the past few years I've consulted for Nokia, British Airways, Vodafone, O2 and many others.
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