This should be the mantra for user experience designers everywhere.
Image stolen unashamedly from Jonny Baker’s Photostream. The concept came up in a chat with Simon Johnson today over lunch.
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- Jenni: lovely. I’d be up for a film night.
- Harry Brignull: We might be putting on a film night for UXBri. I’ll keep you posted.
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About the Author
That'll be me, Harry Brignull. I'm User Experience Consultant at Madgex in Brighton (UK). My work involves making experiences by blending User Research, Interaction Design and UCD process consultancy. In the past few years I've consulted for Nokia, British Airways, Vodafone, O2, AOL and many others.
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At the risk of sounding too blunt… why?
Why?
It’s a nice way of emphasizing the importance of designing an experience for the sake of a great experience, rather than as an accidental byproduct of getting your users to a destination.
….Or am I talking pretentious nonsense?
It perhaps means the journey is as important as the destination.
This feels appropriate for travelling where a clattering train ride through hills and valleys should be enjoyed and savoured.
I feel this is less appropriate for UX where user journey might largely need to be ‘invisible’. Aren’t users really only interested in the destination (their goal)?
Good point Kelsey.
it’s an ambiguous phrase. But I still like it.
Anything that lets users focus on the bits of their lives that they love (the journey) is a good thing.
Whether in practice this works out as hiding away boring experiences, or by creating fun and enjoyable things, you’re still thinking about the user’s journey through life, and improving it.