Here’s another press release turned quiz from Maxymiser. Which one of the designs below do you think got the highest number of clickthroughs to an item detail page? And which one do you think got the highest number of ‘call me back’ requests?
Amendment: scroll down the bottom to participate in the poll! (All will be revealed next week)
Design A: grid layout with search controls & upsells on left
Design B: vertical layout with search controls & upsells on right
Got a webcam? Want to try a cute augmented reality demo/toy on your PC (Or Mac)? Then visit the Toyota IQ Reality site.
Although the wow factor of this demo will wear off after a few minutes, it’s worth bearing mind the potential applications of this technology. On Wikipedia there is a of current & future Augmented Reality applications, and some of them sound ground-breakingly cool. Imagine a Doctor being able to overlay real X-Ray data over a patient, so they see their broken bones. Imagine working on your car engine and wearing goggles that show you the names of all the parts and where they belong. Imagine the immediate potential for location aware services like satnav, tourist guides and friend finding. Sounds far fetched? It’s not. Some of these apps already exist!
Many thanks to John Gibbard who posted this link on the IxDA mailing list a couple of days ago.
I'm Harry Brignull, User Experience Lead at Madgex in Brighton. My work involves building experiences by blending User Research, Interaction Design and process consultancy. In the past few years I've consulted for Nokia, British Airways, Vodafone, O2 and many others.
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