90 percent of everything : Usability Blog
Written by Harry Brignull

Archive for February, 2009

Quiz: which of these search results pages perform best?

February 26th, 2009 by Harry Brignull10 comments

Here’s another press release turned quiz from Maxymiser. Which one of the designs below do you think got the highest number of clickthroughs to an item detail page? And which one do you think got the highest number of ‘call me back’ requests?

Amendment: scroll down the bottom to participate in the poll! (All will be revealed next week)



best_at_cruises_a
Design A: grid layout with search controls & upsells on left



best_at_cruises_b
Design B: vertical layout with search controls & upsells on right



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An Augmented Reality demo you can try at home

February 26th, 2009 by Harry Brignull2 comments

Got a webcam? Want to try a cute augmented reality demo/toy on your PC (Or Mac)? Then visit the Toyota IQ Reality site.

Although the wow factor of this demo will wear off after a few minutes, it’s worth bearing mind the potential applications of this technology. On Wikipedia there is a of current & future Augmented Reality applications, and some of them sound ground-breakingly cool. Imagine a Doctor being able to overlay real X-Ray data over a patient, so they see their broken bones. Imagine working on your car engine and wearing goggles that show you the names of all the parts and where they belong. Imagine the immediate potential for location aware services like satnav, tourist guides and friend finding. Sounds far fetched? It’s not. Some of these apps already exist!

Many thanks to John Gibbard who posted this link on the IxDA mailing list a couple of days ago.



Toshiba Toy Augmented Reality Screen Grab

Toshiba Toy Augmented Reality Screen Grab

Toshiba Toy Augmented Reality Screen Grab