Monthly Archives: April 2010

I wonder how much this UI mistake is costing Spotify?

So here I am listening to some music on Spotify. This is a great album. Maybe I’ll buy it – I wonder how much it costs? I’ll hit “buy album” to find out… “Sign in to purchase music”. Well that … Continue reading

Overcoming egocentrism – where to next for the UX research industry?

Egocentrism is something that we largely grow out of in childhood. There’s a famous test in developmental psychology called Piaget’s 3 mountains task (shown below). When you give it to 2-6 year old children, most of them fail. As soon … Continue reading