It may sound old fashioned, but there are still plenty of companies out there that have never done usability testing. They aren’t all dinosaurs, either – there are plenty of new start-ups popping-up who know they need to “do UX” … Continue reading
James Reason’s Swiss Cheese Model of System Accidents is quite a useful way to to think about how failures can happen, even when you have multiple layers of “defence” in place. It’s been applied to things like aviation and medical … Continue reading
Quite a few people in the UX industry have been moaning – myself included – about the demise of critical thinking, and the fact that people don’t question what they read before accepting it as solid fact, particularly if it … Continue reading
“The first business computer anyone can learn to use overnight.” (1984) Try to think back to the first time you used a brand-new, ground-breaking, disruptive piece of technology. For me, I’ll never forget sitting in my bedroom in the early … Continue reading
At UX Week 2010, Facebook Product Designer Adam Mosseri gave a presentation called Data Informed, Not Data Driven. It’s an excellent talk and Adam gave some really good examples demonstrating how data-driven design can take you into “local maximum”, which … Continue reading
A story on Hacker News yesterday kicked off a discussion about purposefully adding a delay to a service to increase perceived value. It started off with a link to Dan Ariely’s recent article on locksmiths: how they can open most … Continue reading
Neuromarketing. Neurodesign. Neurocinema… The prefix “neuro” being treated like the new “2.0” and it bothers me. “Neuro” is not a fashionable synonym for the unconscious mind or the brain. It does not refer to an assorted collection of interesting pop … Continue reading
I couldn’t help but repost this Aaron Levenstein quote from Brand Autopsy. I’ve been thinking about writing a post on the death of critical thinking for a while, but this pretty much sums it up. Statistics – and research in … Continue reading
Here’s a wonderfully dated video of David Ogilvy giving what looks like a keynote address to a Direct Response Advertising conference (by video, which must have been breathtakingly modern back in the 1960s). Ogilvy came from a background in research, … Continue reading
In Episode 2 of the BBC’s excellent “Genius of Design” series, (available on Vimeo), there is an interesting section on the Frankfurt Kitchen. Designed by Margarete Schütte-Lihotzky, the Frankfurt Kitchen was a response to the need for cost-efficient housing in … Continue reading