Imagine you’ve been hired in to design a paywall for well known newspaper, with a brief to deliver the best sign-up rates possible. Is this how you’d do it?
Put yourself in the shoes of an end-user, and consider these questions:
- Is it obvious that there’s a free trial available? How long does it last and what content does it apply to?
- How do you feel about being required to enter your date of birth into a registration form? And your full postal address? And being asked to enter your phone number?
- What paid packages are available? What’s the difference between “subscription” and “membership”?
- What tangible freebies do you get with membership?
So, here’s my question for you, dear reader: if you wanted to help improve their sign-up rates, what would you change, and why?