90 percent of everything : Usability Blog
Written by Harry Brignull

“User experience is everything” – Evan Williams, Twitter CEO

January 20th, 2010 by Harry Brignull • 4 comments

“User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” – Evan Williams, Twitter CEO


→ From Evan’s article Ten Rules for Web Startups (2005).
→ Found via InspireUX.com


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4 comments so far | Leave a comment
  1. Bob MacNeal

    Harry,
    Thanks for bringing Evan Williams’ bold statement to my attention. There’s a movement afoot in the Agile community to bring UX into our projects. I recently attended CodeFreeze 2010 where Alan Cooper, Jeff Patton, Ward Cunningham, and David Hussman (all in my @BobMacNeal/software-luminaries group on Twitter) talked about the lack of UX focus on Agile projects. The consensus was the Agilists are good at delivery, but we stink at discovery — the process of figuring out our users like, want, need, etc.

  2. Friday Links « The Fight Sequence

    [...] A quote from the Twitter CEO about the importance of the User [...]

  3. La Experiencia de Usuario en la calle « Nuestras Almas

    [...] más rápido se escurren entre tus manos. La única forma completa de definirla que conozco es que la experiencia lo es todo. A journey of a thousand miles started with a first step (Lao [...]

  4. Care Practice

    So true so true. Frustrating for those of us in medicine to see that Health Care IT doesn’t get this at all. Stop making stuff to communicate with insurance companies that facilitates billing and start making stuff that the user will love.


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About the Author

I'm Harry Brignull, User Experience Lead at Madgex in Brighton. My work involves building experiences by blending User Research, Interaction Design and process consultancy. In the past few years I've consulted for Nokia, British Airways, Vodafone, O2 and many others.
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