90 percent of everything : Usability Blog
Written by Harry Brignull

Signup forms must die – here’s how we killed ours!

March 16th, 2009 by Harry Brignull35 comments

Lazy Registration

Here’s a short screencast demo of our new Lazy Registration system on the Madgex Job Board Platform. If you’ve read Luke Wrobleski’s book or ALA article ‘Sign up forms must die‘, this will probably be familiar territory, but if you’re not 100% up to speed with the concept of Lazy Reg, you might find this interesting.

Oh, and bear in mind the website (bigworkbag.com) used in the demo is for demo purposes only. The jobs are all fictional.

14 Tweets 16 Other Comments

35 comments so far | Leave a comment
  1. Simon Gianoutsos

    This is an excellent demo of Lazy Registration. I am all for only gathering information from users when there is value for them to provide it, and this a superb example of how to get them using a service without scaring them away right up front. Thanks.

  2. Harry Brignull

    Thanks Simon :-) There’s also quite a good Lazy Reg article on the ajax design patterns site.

  3. Lara

    thanks for this! demonstrates things in a clear way, and i particularly liked the last 2 slides with the summary of the carrot and stick method :)

  4. SR

    Great UX but there is one thing to keep in mind:
    Better UX causes worse security.

    In this case it is very easy to push your job to everybody’s email. (recruiters tend to collect information for years so I can totally see some one pushing his job offer to everybody he knows by email)

  5. Harry Brignull

    @Simon and @Lara thanks! I may be doing another screencast soon…

    @SR I’m not sure I completely follow your points. If a job board started sending out unsolicited emails to every user in their database, they would get themselves into deep trouble.

  6. SR

    I guess what I mean is say I am a recruiter and I have bob@companya.com and bob100@companyz.com …. (1000 emails) on my client list.

    I can just post every job offer that I have to their workbag simply entering their email. Don’t know they are registered or not yet but sometime when any of them comes to your site they will have all my job openings sitting in their bags hot and ready .

    My be I misunderstood the web site idea but generally speaking by simply knowing somebody’s email I can start sending spam to his bag.

  7. Sergio

    Excellent job. Very nice demo on implementing lazy registration. I agree with @Lara; I like the carrot and stick summary at the end. Cheers!

  8. A Great Example of Lazy (Soft) Registration » Articles » Intelligent Experience Design

    [...] Percent of Everything has a great video demonstration of lazy registration and its correct [...]

  9. 12 Excellent Examples of “Lazy Registration”

    [...] makers of the Magdex Job Boards (used by ) have actually shared a video on how they used lazy registration in their job boards. Essentially, whenever a user fills out a [...]

  10. Pete Williams

    How about my favourite lazy registration system – Tripit.com. It’s so lazy there isn’t even a form to fill in! You just forward any plane/hotel/whatever booking confirmation emails to plans@tripit.com and it creates you an account with a personalised itinerary. Genius if you ask me!

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  11. Glen

    Hey Pete,

    I checked out Tripit, but I didn’t see that fxnality right away. They’re still pushing really hard to get people to sign up the “old skool” way :/

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  12. Stephy Miehle

    I always end up signing in to places with BugMeNot; sites like these are doing it the right way.

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  13. Paul Morales

    Yeah, they also have gmail connect and facebook connect too now to help people from having multiple accounts.

    I feel it’s unsafe. I’d rather sign up with 1 account for every account or website.

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  14. Fred

    Thanks for the great Post.

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  15. Five UX antipatterns to avoid when designing Log-in & Registration areas- 90 Percent of Everything

    [...] barrier entirely and opt for a lazy registration model. You can find out more about this in the lazy registration demo that I posted last [...]

  16. papalarge

    You should check out posterous.com. From memory the signup process really surprised as to how lazy it was.

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  17. Christopher Clay

    At Soup.io (tumblelogging/lifestreaming) we have one of those as well: You can try out the whole app, even add friends and react to posts by others without signing up — but until you do, your content lives at try.soup.io instead of yourname.soup.io, and is thus invisible for the rest of the world.

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  18. DSarathy

    The Registration should be both lazy and sturdy (secured).

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  19. Fred

    popurls does it similar to netvibes – store the settings in a cookie and transfer it if you actually sign in with any existing id on http://popurls.net/user

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  20. AJ

    Hey Glen, great research. You helped me answer a question I’ve been pondering for a while. Thanks

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  21. el trev

    > Why should you have to register at all for a one-time usage site (like kayak).

    I use kayak ALL the time

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  22. Pete Williams

    Another example of registration-less registration (like TripIt) is Posterous http://posterous.com/ which again works via email with no form to fill in – yay!

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  23. Ido Schacham

    Smart post, maybe too many examples though they do prove your point. Thanks!

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  24. 12 Excellent Examples of “Lazy Registration” | Geeky Bitch

    [...] the Magdex (used by The Guardian, The Times & about 150 other sites worldwide) have actually shared a video on how they used lazy registration in their job boards. Essentially, whenever a user fills out a [...]

  25. Andrew

    Nice set of examples.

    Easy Job Boards (http://www.easyjobboards.com/) lets you create a job board by only requiring a name for the board.

    Perfect for when you just want to try it out.

    This comment was originally posted on http://webjackalope.com/)“>Web Jackalope

  26. 10 UI Design Patterns You Should Be Paying Attention To | How-To | Smashing Magazine

    [...] Sign-up forms must die: here’s how we killed ours!An interesting article on how 90percentofeverything implemented lazy registration. [...]

  27. 10 UI Design Patterns You Should Be Paying Attention To « Tech7.Net

    [...] Sign-up forms must die: here’s how we killed ours!An interesting article on how 90percentofeverything implemented lazy registration. [...]

  28. 10 UI Design Patterns You Should Be Paying Attention To « Juan Irizarry

    [...] Sign-up forms must die: here’s how we killed ours! An interesting article on how 90percentofeverything implemented lazy registration. [...]

  29. Rammerne for kundeoplevelsen på et website « Digital kundeoplevelse

    [...] kunden, jo bedre vil kundeoplevelsen føles. Se fx Harry Brignulls illustrative video og tekst om smart håndtering af registrering. Der er dog den tilføjelse, at kunderne har et stigende ønske om rent faktisk at ville gøre [...]

  30. Glenn Friesen

    Usability benefits the business’ service by benefiting their visitors. Everyone’s better off with quality design!

    Thanks for the tips. -Glenn

  31. Myfreepedia.com » Blog Archive » 10 UI Design Patterns You Should Be Paying Attention To

    [...] Sign-up forms must die: here’s how we killed ours!An interesting article on how 90percentofeverything implemented lazy registration. [...]

  32. 10 UI Design Patterns You Should Be Paying Attention To « I.T News & Stuff

    [...] Sign-up forms must die: here’s how we killed ours! An interesting article on how 90percentofeverything implemented lazy registration. [...]

  33. Design for Sign-Up – Lazy Registration in Drupal — BeGrand.net Tech Blog

    [...] Signup forms must die – here’s how we killed ours! – 90% of everything (screencast) [...]

  34. 10 UI Design Patterns You Should Be Paying Attention To | Gacik Design Blog

    [...] Sign-up forms must die: here’s how we killed ours! An interesting article on how 90percentofeverything implemented lazy registration. [...]

  35. Top posts of 2009 on 90percentofeverything.com- 90 Percent of Everything

    [...] Signup forms must die – here’s how we killed ours! [...]


(required)

(required)

(optional)




Additional comments powered by BackType