Yearly Archives: 2012

New mobile first site

So, this is the new look 90 Percent Of Everything. It’s responsive, it’s mobile first, I like it a lot and I hope you do too. It’s still work in progress but feel free to kick the tyres and leave … Continue reading

Jiro Dreams of Sushi

“Once you decide on your occupation… you must immerse yourself in your work. You have to fall in love with your work. Never complain about your job. You must dedicate your life to mastering your skill. That’s the secret of … Continue reading

Introducing the GE SpacemakerXL Microwave Oven

This was doing the rounds yesterday: “I use my microwave for 2 things, heating up meatloaf and making dentist appointments“: I assumed it was a joke, but no – it’s actually real: the GE SpacemakerXL Microwave Oven. Here’s a charming … Continue reading

Dark Patterns 2012 Awards: submissions now open!

Thanks to an inspired suggestion by Jeffrey Broer, I’ve decided to do set up Dark Patterns Annual Awards, starting this year. It’ll be fun. The idea is that community members (that’s you) will email in submissions, then once we’ve got … Continue reading

Copywriting: a life-saving kit. (A father’s day guest article)

My dad, Tony Brignull, won awards for copywriting including seventeen D&AD silver awards and three golds. I asked him if he feels that the principles of advertising copywriting from the 60s, 70s and 80s might be of help to UX … Continue reading

An extended talk on The Week magazine’s iPad app design process

Here are the slides (with audio) of the talk I gave at UX Brighton in March 2012. It’s an extended version of the talk I gave at UX London which is written up here. Can’t see the slides above? If … Continue reading

Manipulating App Store Reviews with Dark Patterns

If you’re willing to go black hat, it’s easy enough to boost your app’s reviews in the App Store through astroturfing. The downside, however, is not just that it’s unethical – it’s also forbidden by Apple and will probably get … Continue reading

The 5 stages of coping… with user research

It may sound old fashioned, but there are still plenty of companies out there that have never done usability testing. They aren’t all dinosaurs, either – there are plenty of new start-ups popping-up who know they need to “do UX” … Continue reading

From Print to iPad: Designing a Reading Experience

A paraphrased transcript of my talk at UX London 2012. Do you want to know what interests me about our industry? It’s the fact that we always talk about the importance of making mistakes, and iterating, and learning from our … Continue reading

Real-life user experience design

My talk at UX London this year was about the iPad app that Paul Lloyd and I designed for The Week magazine. It’s been doing rather well in the App Store (The majority of ratings are 4-5 star and it’s … Continue reading