Daily Archives: November 17, 2008

Steps removed and sequence shortened: UK iPhone App Store TV ad

Wow, first sequence shortened, now we also have steps removed in the new UK app store ad. What next? The ad isn’t on youtube yet, but when it does appear it’ll be interesting to find out exactly which steps Apple … Continue reading

And the winner was…

Ok, so I’m following up last week’s post on Maxymiser’s MVT research. The findings are revealed below, and a few of you got your predictions wrong! It just goes to show that when you are putting the final stages of … Continue reading