Monthly Archives: November 2008

The unsubscribe roach motel: an email subscription anti-pattern

For those of you who don’t know the US cultural reference, the Roach Motel is a cockroach trap. Essentially just a small cardboard box with sticky paper inside, Roach Motels were made famous by Muhammad Ali, who at the tail … Continue reading

Morae 3 and dual camera support

One of the main limitations of Morae 1 & 2 was that it could only do PC based user research. The new version offers dual camera support, which is a big deal. This means you can now use Morae to … Continue reading

A/B test results for the Firefox download button wording

Mozilla’s blog of metrics has released the results of a small A/B test they ran recently. Which of the following buttons got the best clickthrough rate on the “customise firefox” page, and by how much? One of them was significantly … Continue reading

Change blindness and the role of the grey flicker

Chances are, you’ve seen a few change blindness videos before. The clip below is slightly different because it demonstrates how the effect works. The grey flicker gives just enough time for your visual short term memory buffer to empty. Take … Continue reading

User laziness = user smartness, and why this is really important.

User research is a funny thing. When you see users rushing through your user interface without stopping to think, or skipping through huge swathes of your lovingly prepared copy, it’s tempting to think of them as lazy sods. It’s true. … Continue reading

‘Working through Screens’ – free interaction design ebook by Jacob Burghardt

Jacob Burghardt has recently published a free interaction design ebook called ‘Working through screens‘. It contains some rather nice diagrams that you can re-use (with certain conditions) as he’s released it on an Attribution NonCommercial Share Alike creative commons licence. … Continue reading

Steps removed and sequence shortened: UK iPhone App Store TV ad

Wow, first sequence shortened, now we also have steps removed in the new UK app store ad. What next? The ad isn’t on youtube yet, but when it does appear it’ll be interesting to find out exactly which steps Apple … Continue reading

And the winner was…

Ok, so I’m following up last week’s post on Maxymiser’s MVT research. The findings are revealed below, and a few of you got your predictions wrong! It just goes to show that when you are putting the final stages of … Continue reading

Another Maxymiser example: which of these shopping basket pages perform best?

Here’s another Multivariate testing example from our friends at Maxymiser. The performance of each of these shopping basket pages were measured in terms of clickthroughs into the checkout process. Which do you think performed best? Answers in the comments with … Continue reading

Maxymiser publishes some great Multivariate testing case studies

A few months ago we had Alasdair Bailey of Maxymiser come and visit us at Madgex to give a talk on Multivariate testing. It’s fascinating to hear a specialist in the field of multivariate research talk openly about their findings. … Continue reading