There’s one thing that always takes businesses a while to understand about user research – a faulty way of thinking that needs to be overcome for them to deliver good design. In traditional businesses, reports and documentation are expected to … Continue reading

I recently ran a User Journey Mapping workshop at Google’s Campus London. Big thanks to everyone who came along and made it so much fun. Here’s a short video explaining the technique. You can also read the full write-up over … Continue reading