Dark Patterns: An Overview For Brand Owners

Note: This post is over 4 years old. It was first published in December 2010

While my first presentation on Dark Patterns was aimed at Designers and Researchers, this one is aimed at Brand Owners and Marketers. There’s some new material here, but if you’ve been involved with the Darkpatterns wiki, it’ll be fairly familiar to you.

Can’t see the embedded slide deck?

If you’re hungry for more, check out http://darkpatterns.org where there are plenty more examples.