Quote: Bill Bernbach on getting your message heard

Note: This post is over 4 years old. It was first published in July 2009

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”

– Bernbach’s paradigm