90 percent of everything : Usability Blog
Written by Harry Brignull

Quote: Bill Bernbach on getting your message heard

July 29th, 2009 by • Add a comment

The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly. - Bernbach’s paradigm


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About the Author

I'm Harry Brignull, User Experience Designer at Clearleft in Brighton. My work involves a mix of User Research and Interaction Design. In the past few years I've consulted for The Guardian, Haymarket, Madgex, British Airways, Vodafone, O2 and many others.
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