Comments on: Should the recession change how we “sell” User Experience? http://www.90percentofeverything.com/2009/02/12/should-the-recession-change-how-we-sell-user-experience/ User Experience Design & Research, written by Harry Brignull Fri, 10 Feb 2012 12:50:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Consultant Thursdays: Selling User Experience During The Recession | Usability Counts | User Experience, Social Mediahttp://www.90percentofeverything.com/2009/02/12/should-the-recession-change-how-we-sell-user-experience/comment-page-1/#comment-90576 Consultant Thursdays: Selling User Experience During The Recession | Usability Counts | User Experience, Social Media Thu, 12 Feb 2009 22:54:53 +0000 http://www.90percentofeverything.com/?p=472#comment-90576 [...] 90 Percent Of Everything has a great post about this, about placing some skin into the game, profiting off of the results of UX. There are also some dangers, like not every change has an ROI tied to it that’s obvious or evident (or, how do you measure the touch interface changes with an iPhone?). [...] [...] 90 Percent Of Everything has a great post about this, about placing some skin into the game, profiting off of the results of UX. There are also some dangers, like not every change has an ROI tied to it that’s obvious or evident (or, how do you measure the touch interface changes with an iPhone?). [...]

]]> By: Harry Brignullhttp://www.90percentofeverything.com/2009/02/12/should-the-recession-change-how-we-sell-user-experience/comment-page-1/#comment-90538 Harry Brignull Thu, 12 Feb 2009 14:20:17 +0000 http://www.90percentofeverything.com/?p=472#comment-90538 @David Yes, maybe! ...though I think the term is seen as slightly pedestrian by some. I think CRO - Conversion Rate Optimization - is a term that might get more popular this year. It's a bit naff but it makes the linkage between design and revenue very explicit, and would appeal to old school business types who don't quite "get" UX. @Richard haha! A quality bit of Vic and Bob! @David Yes, maybe! …though I think the term is seen as slightly pedestrian by some. I think CRO – Conversion Rate Optimization – is a term that might get more popular this year. It’s a bit naff but it makes the linkage between design and revenue very explicit, and would appeal to old school business types who don’t quite “get” UX.

@Richard haha! A quality bit of Vic and Bob!

]]> By: Richard Rutterhttp://www.90percentofeverything.com/2009/02/12/should-the-recession-change-how-we-sell-user-experience/comment-page-1/#comment-90537 Richard Rutter Thu, 12 Feb 2009 14:05:11 +0000 http://www.90percentofeverything.com/?p=472#comment-90537 Harry, you should have linked to this instead: http://www.youtube.com/watch?v=jKFhP-iR5M8 Harry, you should have linked to this instead: http://www.youtube.com/watch?v=jKFhP-iR5M8

]]> By: David Hamillhttp://www.90percentofeverything.com/2009/02/12/should-the-recession-change-how-we-sell-user-experience/comment-page-1/#comment-90536 David Hamill Thu, 12 Feb 2009 13:44:32 +0000 http://www.90percentofeverything.com/?p=472#comment-90536 Hi Harry, Do you think we might revert back to 'usability' as the word we use to describe it? Hi Harry,

Do you think we might revert back to ‘usability’ as the word we use to describe it?

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