Comments on: How Obama’s team used A/B testing to improve fund raising http://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/ User Experience Design & Research, written by Harry Brignull Wed, 10 Mar 2010 10:48:47 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Presidential Promotions « Rpromo’s Blog http://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/comment-page-1/#comment-99174 Presidential Promotions « Rpromo’s Blog Wed, 27 May 2009 16:14:37 +0000 http://www.90percentofeverything.com/?p=487#comment-99174 [...] products in the course of his winning Presidential campaign, he also used them well together. 90 Percent of Everything recently showcased how his team used different shirts and different page layouts to find out how to [...] [...] products in the course of his winning Presidential campaign, he also used them well together. 90 Percent of Everything recently showcased how his team used different shirts and different page layouts to find out how to [...]

]]> By: Harry Brignull http://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/comment-page-1/#comment-90435 Harry Brignull Wed, 11 Feb 2009 11:16:50 +0000 http://www.90percentofeverything.com/?p=487#comment-90435 A/B testing is evaluative - it allows you to converge on the best item from a predefined set of items. If you have 10 bad ideas, you will only find out which one is the least bad. Other forms of research are more generative - they stimulate innovative thought and creative design. Like contextual field research / Ethnography, for example. A/B testing is evaluative – it allows you to converge on the best item from a predefined set of items. If you have 10 bad ideas, you will only find out which one is the least bad.

Other forms of research are more generative – they stimulate innovative thought and creative design. Like contextual field research / Ethnography, for example.

]]> By: Laurence Veale http://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/comment-page-1/#comment-90434 Laurence Veale Wed, 11 Feb 2009 11:01:39 +0000 http://www.90percentofeverything.com/?p=487#comment-90434 What's the alternative to an *existing* idea? An unknown unknown? ;) What’s the alternative to an *existing* idea? An unknown unknown? ;)

]]> By: Harry Brignull http://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/comment-page-1/#comment-90375 Harry Brignull Tue, 10 Feb 2009 21:12:27 +0000 http://www.90percentofeverything.com/?p=487#comment-90375 Haha! This is exactly the limitation of A/B testing - you only ever find out which of your *existing* ideas are most effective... Haha! This is exactly the limitation of A/B testing – you only ever find out which of your *existing* ideas are most effective…

]]> By: Alex G http://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/comment-page-1/#comment-90371 Alex G Tue, 10 Feb 2009 20:39:43 +0000 http://www.90percentofeverything.com/?p=487#comment-90371 What the team failed to test was an alternative garment offering - perhaps an attractive Obamathong? They'd now have enough donated money left over to fix the floundering US economy. What the team failed to test was an alternative garment offering – perhaps an attractive Obamathong? They’d now have enough donated money left over to fix the floundering US economy.

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