Comments on: A/B test results for the Firefox download button wording http://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/ User Experience Design & Research, written by Harry Brignull Fri, 10 Feb 2012 12:50:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Strong calls to action: the importance of wording - Blog - Red Gate User Experiencehttp://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/comment-page-1/#comment-117445 Strong calls to action: the importance of wording - Blog - Red Gate User Experience Tue, 05 Jan 2010 16:00:13 +0000 http://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-117445 [...] an A/B test was run on the wording of the download button on the Firefox website. This simple example [...] [...] an A/B test was run on the wording of the download button on the Firefox website. This simple example [...]

]]> By: Jameshttp://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/comment-page-1/#comment-78657 James Sat, 22 Nov 2008 14:00:27 +0000 http://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-78657 Variation 'A' because the wording is stronger. A good copy editor will tell you a strong call to action works far better than a weak one. Download Now tells you do something now. Try sounds more wishy washy. It does not broadcast confidence. Note that they had 300k page views before ending the experiment. Variation ‘A’ because the wording is stronger. A good copy editor will tell you a strong call to action works far better than a weak one.

Download Now tells you do something now. Try sounds more wishy washy. It does not broadcast confidence.

Note that they had 300k page views before ending the experiment.

]]> By: Antony Ribothttp://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/comment-page-1/#comment-78640 Antony Ribot Sat, 22 Nov 2008 11:53:11 +0000 http://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-78640 I would also suggest that A is superior as it doesn't duplicate "Firefox 3" text. The "Get Firefox 3" title gives the context and the button provides the action. Thanks for highlighting this A/B test Harry! I would also suggest that A is superior as it doesn’t duplicate “Firefox 3″ text. The “Get Firefox 3″ title gives the context and the button provides the action. Thanks for highlighting this A/B test Harry!

]]> By: Bruce Boughtonhttp://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/comment-page-1/#comment-78631 Bruce Boughton Sat, 22 Nov 2008 11:32:42 +0000 http://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-78631 My guess would be that A was more effective. I think the down arrow in B is not really associated with the concept of trying (as opposed to downloading) and so is interpreted as a navigational cue, leading users to look below. Also, download now implies there are no more steps to go through, whereas try now suggests the button takes you to another page. My guess would be that A was more effective. I think the down arrow in B is not really associated with the concept of trying (as opposed to downloading) and so is interpreted as a navigational cue, leading users to look below. Also, download now implies there are no more steps to go through, whereas try now suggests the button takes you to another page.

]]>