Steps removed and sequence shortened: UK iPhone App Store TV ad

Note: This post might be a little dated. It was published in November 2008.

Wow, first sequence shortened, now we also have steps removed in the new UK app store ad. What next?

Apple iPhone appstore UK ad steps removed and sequence shortened

The ad isn’t on youtube yet, but when it does appear it’ll be interesting to find out exactly which steps Apple removed from the walkthrough.