Wow, first sequence shortened, now we also have steps removed in the new UK app store ad. What next?
The ad isn’t on youtube yet, but when it does appear it’ll be interesting to find out exactly which steps Apple removed from the walkthrough.
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I'm Harry Brignull, User Experience Designer at Clearleft in Brighton. My work involves a mix of User Research and Interaction Design. In the past few years I've consulted for The Guardian, Haymarket, Madgex, British Airways, Vodafone, O2 and many others.
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