Another Maxymiser example: which of these shopping basket pages perform best?

Note: This post might be a little dated. It was published in November 2008.

Here’s another Multivariate testing example from our friends at Maxymiser. The performance of each of these shopping basket pages were measured in terms of clickthroughs into the checkout process.

Which do you think performed best? Answers in the comments with your justifications please. If you’re feeling clever, give a rank order of performance too.

Version 1:

Version 2:

Version 3:

Version 4:

Version 5:

Note – I’ve amended this post to make it into a game. If you read the earlier version, no cheating please! ;-)