If you don’t not want to opt out, untick this box…

Note: This post might be a little dated. It was published in April 2008.

I promise to stop ranting about the evils opt-in / out-out design patterns, but I noticed a real gem today that I had to share with you:

Opt-out antipattern. Details have been anonymised.

It’s funny how the honest business objective of keeping in touch with your customers can get so twisted and contorted that it ultimately becomes this.

It runs full circle from “We want our customers to become loyal friends” to “Customers are just conversion statistics, and we will pull any trick in the book boost the numbers.”.

A big fat race to the bottom.

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