90 percent of everything : Usability Blog
Written by Harry Brignull

Archive for April, 2008

Latest addition to the family

April 29th, 2008 by 9 comments

littlelillybrignull.jpg

I usually hate it when people blog about their sprogs but suddenly I understand… My daughter Lilly was born on saturday afternoon, 7 pounds 14, a little bundle of joy.

I’ll be fairly offline over the next two or three weeks, but I will be making a quick appearance at UX Brighton on Tuesday 13th May, where I’ll be giving a talk on out-of-box experience design. If you’re local, why not come along? I promise not to bore you with baby stories.

OK, maybe I will just a little. :-)

If you don’t not want to opt out, untick this box…

April 22nd, 2008 by 3 comments

I promise to stop ranting about the evils opt-in / out-out design patterns, but I noticed a real gem today that I had to share with you:

Opt-out antipattern. Details have been anonymised.

It’s funny how the honest business objective of keeping in touch with your customers can get so twisted and contorted that it ultimately becomes this.

It runs full circle from “We want our customers to become loyal friends” to “Customers are just conversion statistics, and we will pull any trick in the book boost the numbers.”.

A big fat race to the bottom.