Hey, can I borrow you multimedia computer to make a quick call?

Note: This post might be a little dated. It was published in March 2008.

According to this Article by Darren Waters, Nokia have started calling their devices “multimedia computers”.

This makes me laugh – can you actually imagine any normal person ever using that term? “Hey, can I borrow you multimedia computer to make a quick call?”

It really sums up the developer mindset that Nokia so badly need to shake off. While a technically accurate description, it’s never, ever going to catch on. Meanwhile Apple happily called their device an “iPhone”. By speaking the language of the end users, they’ve started permeating the english language like Coke, Hoover or Polaroid did. A much smarter move.

[Found via Putting people First]

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