According to this Article by Darren Waters, Nokia have started calling their devices “multimedia computers”.
This makes me laugh - can you actually imagine any normal person ever using that term? “Hey, can I borrow you multimedia computer to make a quick call?”
It really sums up the developer mindset that Nokia so badly need to shake off. While a technically accurate description, it’s never, ever going to catch on. Meanwhile Apple happily called their device an “iPhone”. By speaking the language of the end users, they’ve started permeating the english language like Coke, Hoover or Polaroid did. A much smarter move.
[Found via Putting people First]
Related posts:
Maybe that’s how they talk in Finland?
AFAIK, the n8?0 gadgets are just that - gadgets, with no phone, so you wouldn’t be making any calls
Thanks for pointing that out Mr Funk. I’ve edited out the N810 reference for accuracy. (According to the article in question, Nokia are now calling all their devices and phones “multimedia computers”)
“Dear associate, I will open a voice channel with you via our multimedia computers when the numeric message on your time bracelet reads eighteen zero zero”
-> “Dude, I’ll call you at Six pm”
It’s funny, I think “multimedia computer” and “iPhone” are both horrible names, but at least multimedia computer is more descriptive.
It’s okay, Apple can laugh all the way to the bank.