Nokia increases focus on user experience

Note: This post might be a little dated. It was published in December 2007.

This is a pretty interesting presentation from Anssi Vanjoki, Nokia’s Executive Vice President (4/12/07). He says, fairly bluntly:

  • Right now, the Nokia Handset User Experience has scope for improvement
  • There are inconsistency problems between applications.
  • Discoverability can be a problem (apps and content can feel ‘hidden’)
  • Syncing and storage is currently difficult

Admitting there’s a problem, as they say, is the first step towards a cure. With a message like this coming from the top, we can expect some pretty radical improvements coming soon.

The iPhone isn’t mentioned, but I can’t help thinking that it’s spurred on a user-experience supremacy race. Great news for end-users.

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