Yet one more example of technocrats deciding what’s best for the rest of humanity. The real truth is, of course, that most revolutionary products out there didn’t appear fully formed from the desktop of a silicon valley developer, they evolved through unexpected usage by the great unwashed. SMS messaging, Youtube and facebook all being examples of this.

Everything we know about reading onscreen seems to defy the high expectations of these sorts of products: people don’t read huge amounts of text online, and as computer screens essentially shine a light in your face, it’s not really the most relaxing or healthy pursuit to settle down to read a whole novel on your PC. Ho hum.