it’s an ambiguous phrase. But I still like it.

Anything that lets users focus on the bits of their lives that they love (the journey) is a good thing.
Whether in practice this works out as hiding away boring experiences, or by creating fun and enjoyable things, you’re still thinking about the user’s journey through life, and improving it.

This feels appropriate for travelling where a clattering train ride through hills and valleys should be enjoyed and savoured.

I feel this is less appropriate for UX where user journey might largely need to be ‘invisible’. Aren’t users really only interested in the destination (their goal)?

It’s a nice way of emphasizing the importance of designing an experience for the sake of a great experience, rather than as an accidental byproduct of getting your users to a destination.

….Or am I talking pretentious nonsense?