Check out the full size version of this sceen grab. Imagine you are planning on buying a new contract for your mobile phone. This deal looks good doesn’t it? 2000 minutes & 1000 SMS for only Â£25 a month, with a monthly not yearly contract – by UK standards that’s a truly amazing deal! So what’s the catch? In the small print it says these minutes can only be used at off peak times.
I don’t understand how anyone could see this as a good strategy. Sure, you may get a good sign up rate, but when the customers see their bills at the end of the month they are going to be seriously angry. I can only hope that this is a design mistake, not purposeful deceit.